Fresh Produce Group approached us to create a new customer facing brand for each of their fruit categories. FPG work with hand-picked growers throughout New Zealand to provide speciality fruits to the rest of the world, an important message for their various end customers. We came up with the brand name and then created the logo. A 'descriptor' was given to each fruit within the category and supporting illustrations, fonts and colours were added. We needed to create a brand that would work on a variety of applications - cardboard boxes, plastic bags, punnets, print, digital and social - and would translate within all export regions like Asia, USA and Australia.