We were tasked with creating a new visual identity for GIB®'s installer network this month. Designing a logo or visual system for a well-established brand is a great challenge… it has to feel fresh and distinctive while still being familiar to the people who already know and trust it.

 

We built the logomark entirely from parts of the master GIB® logo and reshaped them into the outline of New Zealand, highlighting the nationwide network of installers. It keeps the visual DNA instantly recognisable while giving installers a clearer, distinctive identity of their own.

 

The result is a system that feels connected, credible, and ready to roll out across everything from vehicles to uniforms.