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Country Vets

Visual Identity, Brand Guidelines, Website, Signage, Marketing

We were asked to create a brand for a new rural veterinary practice in Taupo with a reasonable request: don't make us look like everyone else.

 

Country Vets provide practical advice, no jargon, no fluff. They understand farming as a business and prioritise saving time, reducing stress and improving financial outcomes for clients. But beyond the practical side, they build genuine relationships with the families and farmers they work with, becoming the first call because they actually trust the answer they'll get.

 

The existing visual landscape for vet clinics leans heavily on clichés… busy layouts, cartoon animals, the green cross graphic and messaging that reads like either a science textbook or a children's birthday party. Neither lands well with farmers and rural families who mostly just want someone competent they can actually talk to. So the brief was to build something modern and minimalistic, with strong typography and a restrained palette.

 

We created a visual identity that is professional and reliable, with enough personality to be remembered… and no pawprints.

Logo for TAUPO COUNTRY VETS with a circular V icon on teal.
Computer monitor displays "Country Vets" website, two men, cattle field.
Embroidered blue patch "CV TAUPO COUNTRY VETS" on a dark work uniform.
Stylized teal blue abstract letter V logo design element.
White vehicle door displays blue Taupo Country Vets logo.
Smartphone displaying Taupo Country Vets website with rural family, We know rural life.
Two business cards for TAUPO COUNTRY VETS, 'Rural care, done right.'
Female vet technician in overalls petting two friendly farm dogs.
Taupo Country Vets logo, stylized CV icon, on teal background.
Desktop computer shows 'Country Vets' website, two men, cattle, 'Why Country Vets'.
Abstract close-up of a teal blue stylized V or checkmark symbol.
Man standing by white Vet Services truck in green field, forested hills.

Like what you've seen or want to know more? Get in touch

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