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Goldsaver by NZGM

Brand Identity, Website design, Marketing, Advertising, Signage

We were tasked with creating the brand for a new product launched by New Zealand Gold Merchants: Goldsaver. Their goal is to make gold (and silver) ownership accessible to everyday savers - not just large-scale investors.
 

The brand design focuses on digital growth and smart investment, and the addition of the ‘save’ accents add a unique and playful element. We created a rich, golden colour palette and complemented it with clean, minimalist typography that feels contemporary, appealing to an audience looking for a modern alternative to traditional banking. We focused on what, why and how for the website and digital assets, keeping the design clean and simple, supporting the simplicity of the product and process involved.

Click & Grow with Goldsaver text inside a gold rectangular frame on yellow background.
Woman using phone with website: Click & Grow with Goldsaver, start saving now.
Smartphone screen displaying: Build wealth in gold and silver, your way Goldsaver.
Smartphone screen with "Click to register, Get verified, Grow your savings"
Animated smartphone graphic with "Click & Grow with Goldsaver" text in gold
Laptop displays website: Build wealth in gold and silver, your way. Goldsaver.
Woman looking at phone, Build wealth in gold and silver, your way. Goldsaver from $50.
Exterior shot of a white building with lights at dusk, road in front.
Click & Grow with GoldSaver logo on gold background, marketing application displayed.
Tablet screen showing a website. Click & Grow with Goldsaver and build wealth.
Click & Grow with Goldsaver text inside a phone-shaped logo, yellow background.
Smartphone screen with animated options for saving with gold.

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