Little Angels Pure Baby Food

Rebrand . Packaging . PR . Marketing . Social

Little Angels approached us to give their brand an overhaul; they wanted to change their packaging and  were expanding their distribution, so saw it as a good time to review everything. We looked at creating a stronger consistency across their packaging, plus all printed and online activity. We then created hand drawn illustrations, a fresh new colour palette, a new font style with the aim of producing a brand identity with more personality that was seen as real, simple and engaging. Take a look at what we did.

We simplified the logo and a new illustration style was created for wallpaper and icons. Icons were a way of showing lots of necessary information clearly and simply in limited space on the packaging.

We created a generic logo and colour palette for use across the website and social platforms, along with master items like stationery and business cards.

We added personality to other packaging using illustration and new colours along with an easy and relaxed tone of voice.

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Little Chicken have been designing our brochures, packaging and marketing material for the last two years and I have been very impressed with the standard of work and speed. They are very talented and reliable, and has had a very positive impact on our business. 

Heather Baker, Little Angels

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