Powercore

Brand strategy . Brand identity . Website . Marketing

Our new brand concept for Powercore focuses on the actions their products encourage, like wobbling on the wobble chair or twisting at the sit/stand desk. We created clean and simple product illustrations and put them together with our ‘active’ words. We also developed the original hand drawn concept by putting the products into simple illustrated scenes to demonstrate their use, add personality, and create more conversions across all landing pages and digital advertising.

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Powercore_active chair_adjustments.png
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LCC_insta_powercoretee.jpg
Powercore_active chair_adjustments.jpg
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There's one thing I know from five years of selling online - without great branding you are dead in the water. The money we spend with Little Chicken buys us credibility.

Stuart Davenport, Powercore