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Powercore

Brand Strategy, Brand Identity, Website, Marketing, Packaging

Our new brand concept for Powercore focuses on the actions their products encourage, like wobbling on the wobble chair or twisting at the sit/stand desk. We created clean and simple product illustrations and put them together with our ‘active’ words.

We also developed the original hand drawn concept by putting the products into simple illustrated scenes to demonstrate their use, add personality, and create more conversions across all landing pages and digital advertising.

Orange billboard: Stretch, Move, Wobble, Rise, Twist, Stand, Bounce, Jump. Powercore message.
Powercore website on iMac: Electric sit stand desks, with orange design.
Abstract illustration of overlapping gray and orange circles on a gray background.
Line drawing of a standing desk chair on orange background. Office furniture design
Wobble Chair with text: Stretch, Move, Rise, Twist, Wobble, Stand, Bounce. Powercore ad.
Office desk with blue chair, lamp, books, and storage cabinet, all drawn.
Powercore active workspaces logo on a business card, orange background.
Orange outlined desk chair with an arrow showing the adjustable table.
Powercore Active Chair, The top 10 features, with adjustable lumbar support and warranty.
Two white sweatshirts hanging, displaying front and back with orange design, and text.
Tilt. Fully adjustable Powercore Active Chair illustration, orange outline on dark grey background.
Mobile phone displays the word Packages and our products on orange background.

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