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Rocket Fuel

Brand refresh . Packaging . Retail . Illustration

We were asked to give the Rocket Fuel brand a refresh last year which included the existing products, Rocket Fuel Sauce and Rocket Boost, plus a new product, Rocket Fuel Jalapeño Mustard. We created the concepts, engaged a rock star illustrator to bring it to life and rolled out new packaging and retail collateral... and there's more to come. 

LCC_insta_rocket2.jpg
RocketFuel_Original sauce_Mustard.jpg
LCC_insta_rocket4.jpg
LCC_insta_rocket6.jpg
RocketFuel_jalapeno mustard.jpg
LCC_insta_rocket1.jpg
RocketFuel_original sauce.jpg
LCC_insta_mustard3.jpg
LCC_insta_mustard5.jpg

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