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Rocket Fuel

Brand Refresh, Packaging, Retail, Illustration

We were asked to give the Rocket Fuel brand a refresh last year which included the existing products, Rocket Fuel Sauce and Rocket Boost, plus a new product, Rocket Fuel Jalapeño Mustard. We created the concepts, engaged a rock star illustrator to bring it to life and rolled out new packaging and retail collateral... and there's more to come. 

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I'm really happy with the work Chook HQ have done for Rocket Fuel over the past year. Working with our existing branding and adding the "Chook HQ" edge, they've taken my sometimes limited briefs and turned them into finished work that has often exceeded my expectations. Whether it be small alterations to labels, new product concepts or a full website refresh, they appear to have made it the priority, when I am aware they're juggling other clients expectations as well. I look forward to progressing this over the next year.

Mick Davenport, Owner - Rocket Foods

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