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Visible Difference Aotearoa

Brand creation, Web design and build, Copywriting, Collateral

We partnered with an inspiring group of women in Wellington to help launch a new not-for-profit dedicated to supporting Kiwis living with visible differences.
 

Our aim was to celebrate the individuality and strength of this community. The brand’s stylised heart logo, formed by two overlapping fingerprints, symbolises authenticity, individuality, and meaningful human connection. The heart itself is a symbol of compassion and strength.
 

The new website (vda.co.nz) offers a much-needed hub for resources, support, and connection. We’ve launched with an MVP and will continue to expand its tools, content, and community features in the coming months.

Website on tablet and phone: Embrace your unique, Visible Difference Aotearoa.
Visible Difference Aotearoa logo, fingerprint in a heart shape with visible text on white background.
Abstract blue fingerprint lines on teal background create a stylised, geometric pattern.
Text reads: Embrace your unique, displayed in green font on light green background.
Join our community, Visible Difference Aotearoa website, online form on tablet screen.
Text reads: Embrace your unique on navy blue background, inspirational message.
Heart-shaped fingerprint logo, with text: Visible Difference Aotearoa on blue background.
Guide to healthcare professionals document with information and the Visible Difference Aotearoa logo.
Tablet displaying the Visible Difference Aotearoa website, showing the About Us page.

Like what you've seen or want to know more? Get in touch

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