Archetypes: What they are and why they work

JAVLN partnered with Chook HQ last month to create personality archetype illustrations for their stand at the SteadfastConvention in Melbourne.

The goal was to create brand and customer engagement with an interactive wall and personality quiz.

So what exactly are archetype illustrations? 

They're usually simple visuals that bring personality types to life. They demonstrate unique traits, values or thinking of different people, and how they might interact with your product or company.

And why are they useful?

• They can help customers connect with your brand

• They build brand recognition 

• They help differentiate you from competitors

• They’re a flexible asset that can be reworked to demonstrate a particular customer journey, or a simple ‘how to’ with your product.

Have a wee looksie at what we did for JAVLN.