Internal comms campaign: 49% of leave balances are based on vibes

We just wrapped a company-wide internal comms campaign for RealNZ. Their job is to show visitors the most amazing places on earth. Chook HQ's job was to get their people excited about downloading a fancy new HR app.

The app is Dayforce, it's really cool, but only useful if people actually use it. So we wanted to make it impossible to ignore.

We planned it out in stages over two months starting with a 'heads up' through to a 'download now' call to action:

• Part one used the 'we're sorry' social trend, but applied to very specific pain points: not knowing your leave balance, getting a payday surprise, chasing someone for answers who's also chasing someone for answers.

• Part two was fake urgency, invented statistics and copy that was more PSA than IT rollout:

  49% of leave balances are based on vibes.*

  *Unconfirmed and potentially fabricated.

Thanks to the team at Real NZ for backing our concept. 82% of clients appreciate the ChookHQ sense of humour.*

*Unconfirmed and potentially fabricated.