Balancing creativity and clarity: our work with Riley Consultants

Last month Chook HQ wrote and designed a brochure for Riley Consultants. As sponsors of the 2024 New Zealand Hydrological Society Conference they wanted to highlight their engineering expertise and work in the water resources space.

Talking about Riley’s wide-ranging experience and their strong team of engineers, hydrologists and project directors was super important, as well as showcasing some projects that they’re proud of.

Creating this type of document can be a tricky balance between creative  and content - too much creative means important information is missed out, too much content often doesn’t get read! Putting the technical information info bite-sized sections, using bulleted lists and slick headings, and using relevant photography can help the job deliver the required results…. anything from speaker enquiries, website visits or meetings booked. 

Get in touch if you need help turning complex content into clear, engaging comms.