Demystifying the power bill: infographics to the rescue

We just did some work with Contact Energy Ltd to help their customers make sense of the mystical scroll that is the Power Bill.

Unless you moonlight as an energy analyst, these things can be tricky to understand, that’s why infographics are a game-changer. Instead of numbers and jargon, you can instantly see how power reaches your home and what makes up your bill. They’re a cost-effective way to create custom visuals that are consistent with your brand.

The key to a good infographic (in my opinion)?

• Keep it simple: a single clear message is stronger than cramming too much in.

• Less is more: avoid cluttering with graphics that distract from your message.

• Make it scannable: bold headings, big numbers and clear sections.

• Stay accurate: pretty graphics can’t save dodgy data.

• Know your hashtag#audience: everyday humans, not engineers.

At the end of the day, no one’s putting their power bill on the fridge (unless that’s your thing), but they might share an infographic.