GoldSaver: smart, simple, shiny

Their goal is to make gold (and silver) ownership accessible to everyday savers, not just large-scale investors.

The logo design focuses on digital growth and smart investment, and the addition of the ‘save’ accents add a unique and playful element. We created a colour palette using rich, gold tones to symbolise wealth and stability, black is used to convey professionalism and dependability. The logo is complemented by clean, minimalist typography that feels contemporary, appealing to an audience looking for a modern alternative to traditional banking.

We designed GoldSaver's online presence to prioritise its digital growth and smart investment positioning, and focused on three things: what, why and how: What is GoldSaver? Why do you need it? How do you get it?

Also important was consistency in branding with a focus on ux. Using branded, people-focused imagery (based on the target audience) created a sense of relatability and emotional engagement. Iconography added an extra, user-friendly layer to the content.

Now anyone can be 'that mate' who invests in gold............

Let’s make your next project smart and simple. Get in touch.